Navigating CCO Turnover: How to Maintain Stability Amid Leadership Changes
Recent reports show a notable rise in turnover among Chief Communications Officers (CCOs), with rates increasing to 10.5% from last year’s 8%.
A Strategy for The Long-Term: Build Your Brand Equity
here’s a fascinating story circulating on Business Insider - Goldman Sachs is charting a different course than many companies by ramping up its marketing investments while others are pulling back.